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My goal is to take my background in neuroscience and psychology and apply it to the marketing world, creating innovative and thoughtful campaigns that engage their target audiences. Aristotle once said, "The whole is greater than the sum of its parts." Likewise, a successful multi-channel campaign encompasses various initiatives that work together strategically to create "the big picture," a memorable brand message that has the potential to influence consumer behavior.

  • Providing interactive media assistance and strategic recommendations (digital, social, mobile, video)

  • Hosting social media workshops (internal and client-facing)

  • Executing comprehensive social media strategy development

  • Creating multi-channel campaign plans and proposals for existing and potential clients

  • Coordinating and contributing to the development of new products and services

Interactive Media Marketing Specialist

HeBS Digital [New York, NY]

July 2012 - November 2013

Languages

English

Spanish

Mandarin Chinese

Skills

Microsoft Office Suite

Social Media Platforms

Social Media Analytics

Online Community Management

Email Marketing

Mobile Marketing

Search Engine Optimization

Search Engine Marketing

Copywriting

Account Management

Adobe Photoshop

Basic HTML

2010 - present

2010 - present

New Media Marketing Coordinator

HeBS Digital [New York, NY]​

December 2011 - July 2012

  • Setting up and optimizing social media profiles in line with best practices

  • Coordinating and leading brainstorms for multi-channel campaigns and creative strategies

  • Creating wireframes for Facebook custom tabs, Twitter and YouTube backgrounds, banners, etc.

  • Monitoring industry marketing trends and emerging technologies

  • Gathered and analyzed social media data in Radian6 and Facebook Insights
  • Assisted with brand monitoring and social media strategy development
  • Updated the agency with social media news, trends, and strategies

​B.S. Neuroscience and Behavioral Biology



  • Alpha Phi Omega
  • Emory Crew

Emory University

September 2006 - December 2009

RESUME

Objective

 

Work

Experience
 

Education
  • Managed blogs and social media accounts for twelve websites

  • Researched and implemented new social media marketing techniques

  • Composed and edited guest blog posts and web content

Marketing Associate

Triton Web Properties [Miami, FL]

August 2010 - May 2011

  • Assisted in strategic link development

  • Composed and edited blog posts and web content

  • Assisted the Marketing department with SEO of web properties

Marketing Intern

Triton Web Properties [Miami, FL]

May 2010 - August 2010

Interests

Food
Travel
Rowing

Baseball
Movies

Health
Science

  • Conducted preliminary research for projects and creative brainstorming

  • Created invoices for clients and assisted with project management

  • Executed general office duties and provided assistance to the President

Intern

Breen Smith Creative Advertising [Atlanta, GA]

March 2010 - May 2010

Social Media Intern

Situation Interactive [New York, NY]​

September 2011 - December 2011

  • Driving the growth of social media products, technology, and services

  • Leading social media strategy development and procedures including social media client workshops and ongoing monitoring

  • Managing department workflow and internal projects

Senior Interactive Media Specialist

HeBS Digital [New York, NY]

November 2013 - December 2015

Manager, Digital Media & Creative Strategy

HeBS Digital [New York, NY]

December 2015 - Present

  • Managing the Digital Media & Creative Strategy department which handles social media, online media, creative strategy, and campaign development for the client portfolio

  • Developing new products, processes, and procedures to continually drive the growth of digital media business

  • Contributing to new client pitches and internal marketing intiatives

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